With over 20 years of industry experience, I’m a passionate Creative and Art Director who thrives on collaborating with global brands in women and children’s fashion and lifestyle.

My work is rooted in storytelling, authenticity, and personality. I love capturing strong, emotive and joyful imagery that connects with the viewer on a deeper level.

Throughout my career, I’ve worked in senior-level creative roles both in-house and as a freelance art director. I’ve partnered with both established brands during their rebranding journeys, as well as emerging brands navigating exciting growth phases.

Leading creative teams, to craft striking visual identities and distinctive tones that truly embody each brand’s spirit.

My holistic approach encompasses everything from concept development and final design to working with brands to establish a cohesive look and feel of ecom imagery, helping to elevate and define brand identity.

I offer a bespoke range of services designed to meet the unique needs of each client, from art direction and casting to location sourcing and production. My diverse expertise ensures that every vision is brought to life, with a proven track record of delivering captivating multi-channel campaigns that engage audiences across all platforms.

Collaboration is key. I nurture lasting relationships with clients and team up with the industry's most talented creatives, including photographers, videographers, stylists, and hair and make-up artists, all geared up to make magic happen.

Let’s create something together.