Creative direction
Multi - Channel Campaigns
ro&zo
campaign and ecom shoot re-direction
Commissioned by Ro&Zo to concept and deliver a new visual identity across campaigns and studio shoots.
Elevating the brand look and feel across video and stills, rolled out across all digital touch-points.
Nobody’s Child - summer campaign
The Rebellious Optimist.
Brought in by Nobody’s Child to lead the creative and brand team during their growth period and global expansion.
This was the first summer campaign that I conceptualised and directed creatively across all digital platforms, as well as the brand's first direct mail brochure and print advertising.
Fearne cotton happy place - nobody’s child
Led the team through the creative direction across all digital and brand marketing execution.
Collaborated with Fearne on three successful campaigns, which were awarded the Drapers Awards for Best Campaign.
Sponsored the Happy Place Festival and secured editorial features and interviews in Grazia magazine.
Shot on location at Joshua Tree, California.
The "Back to Origin" concept was a campaign rooted in story-telling, to take the customer on a visual journey that highlights Monsoon's brand heritage, craftsmanship, and cultural inspirations.
Creative direction by me across concept, art direction, casting, production management, and final end delivery. End use included website homepage, landing pages, digital ads, social media, emails, store displays, and direct mail.
The campaign also featured additional content peices, including local artisans of Joshua tree, showcasing their crafts which featured in the brochure and social media.
Monsoon - Back to Origin
Monsoon - Artisan Studio
Campaign to launch a curated collection of Artisan designs using traditional hand-made techniques.
Concept, art direction, multi channel launch execution including site, website, email. digital advertising and social media.
